(Dublin, Ireland) Ireland is set to welcome a new player in to the online takeaway market called Marvin.ie, backed by a number of former Just-Eat executives. Danish success story Hungry.dk has decided to expand their services, and Ireland was picked as their first international venture.
Former Just-Eat.ie Managing Director James Galvin will be heading up this new website and believes the market needs a fresh challenger brand. “The market leader has got a little too comfortable” claims Galvin. “Over the past few years they have gone completely unchallenged nationally, and as a result they enjoy a dominant monopoly position. It’s time to show the market there is a better alternative”.
Whilst online ordering has become an important revenue stream for many restaurants across the country, recent hikes to the order commission to 12% by Just-Eat, caused a number of restaurants to take to social media to complain. “I understand the issues raised by many restaurants, but we can only concentrate on what we do. For example our commission is just 7% with no upfront fees. I truly believe the solution we have is by far a better, cheaper and technically superior product. Ultimately, the customers will make the choice and that’s what matters” explains Galvin.
Morten Larsen, Chairman & founder of Hungry.dk believes consumers expect more from their takeaway experience both online and via mobile. “We are partnered with DeliveryHero, who have the world’s most advanced online food ordering technology, and now it will be available in Ireland too. Our platform will have much more accurate delivery pricing using Google map technology, an option to search by specific restaurant name or ingredients and a loyalty stamp card to earn free takeaways. We’re very excited to be in Ireland”.
Marvin.ie is set for an initial Dublin launch in May, with Android & iPhone apps set to follow soon after.